EUROPEAN FUNCTIONAL DOG TREATS

REAL MEAT. REAL FUNCTION. CLEAN LABEL.

A soft daily turkey treat with prebiotics, probiotics and postbiotics — built for dogs, differentiated for retailers.

DISCOVER THE DIFFERENCE
92% TURKEYPRE · PRO · POSTMADE IN EU
CHEWCHUM Turkey Cubes pouch for EN
REAL MEAT.REAL FUNCTION.CLEAN LABEL.

TURKEY CUBES · 100 G

Turkey Cubes. Our first product.

92% turkey · soft 1 × 1 cm cubes · approximately 1 g each · 100 g resealable pouch · dogs 6 months and older.

92% turkey. Grain-free. No artificial colours, flavours or preservatives. Made in Poland, EU.

CHEWCHUM soft turkey cubes↔ 1 cm↕ 1 cm

Soft & chewy

Approx. 1 × 1 cmApprox. 1 g per cubeA daily treat or training rewardNatural product — size and weight may vary slightly.

CATEGORY POSITIONING

A new space between treat and supplement

Ordinary treatTraditional supplementCHEWCHUM
Tasty but little functional valueFunctional but inconvenientTasty daily functional routine
Meat rewardPowder, tablet or pasteSoft turkey cube
Occasional purchaseOften problem-drivenDesigned for daily repeat use
Little differentiationCan feel medicinalTreat experience with gut support

THREE-PART GUT SUPPORT

Prebiotic. Probiotic. Postbiotic.

01 · PREBIOTIC

Inulin

Helps nourish beneficial gut bacteria.

02 · PROBIOTIC

Bacillus velezensis

Supports a balanced gut microbiome.

03 · POSTBIOTIC

Inactivated brewer’s yeast

Provides functional metabolites.

RETAILER FIRST

Why retailers choose CHEWCHUM

CLEAR DIFFERENTIATION

Real meat appeal plus an easy-to-understand functional benefit.

DAILY REPEAT POTENTIAL

A convenient routine treat, not only a problem-driven purchase.

MARKET-READY PACKAGING

Localized packs and multilingual content for faster listing.

SELL-THROUGH SUPPORT

Social assets, creator content and targeted launch support.

LOW-FRICTION TEST

Low MOQ, samples and ready European stock.

BUILT TO EXPAND

A scalable range architecture for future functions and markets.

LOCALIZED. READY TO MOVE.

Three market-ready packaging formats

The same product, prepared for different European shelves.

French CHEWCHUM presentationFRANCE

French-only pack

German CHEWCHUM packGERMANY & AUSTRIA

German-only pack

Multilingual CHEWCHUM packBELGIUM & NETHERLANDS

English front · EN / FR / DE / NL back

DAILY FEEDING GUIDE

Simple daily routine.

UP TO 10 KG1 cube
10–25 KG1–2 cubes
OVER 25 KG2–4 cubes

Complementary feed. Fresh drinking water should always be available.

EUROPEAN AVAILABILITY

Where to buy

Choose your market to continue to an authorized marketplace listing.

CONTINUE TO KAUFLAND

B2B

Retail partnership

Ask for samples, commercial terms and localized launch support.

CONTACT OUR EU TEAM